Quality
Total Quality is the guiding principle of New Glass' business life. It requires each of us, individually and in teams, to understand, anticipate, and surpass the expectations of our customers. Total Quality demands continuous improvement in all our processes, products, and services. Our success depends on our ability to learn from experience, to embrace change, and to achieve the full involvement of all our employees.

Integrity
Integrity is the foundation of New Glass' reputation. We strive to be truthful in all situations and at all times and honor our explicit and implicit commitments and promises. Such behavior must continue to characterize all our relationships, both inside and outside the corporation.

Respect
New Glass values individual differences and avoid stereotyping anyone or depicting demographic groups (e.g., gender, race, sexual orientation) in a negative or dehumanizing way. Harassment and discrimination at any level will not be tolerated.

Fairness
Represent products in a clear way in selling, advertising and other forms of communication; this includes the avoidance of false, misleading and deceptive promotion.